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Escândalo alimentar chinês reduz lucros da McDonald’s



O escândalo com um fornecedor da China, acusado de ter vendido intencionalmente à McDonalds, entre outros clientes, carne fora da validade, vai reduzir o lucro do terceiro trimestre.

McDonald’s numbers will likely be hit by a Chinese food scandal. McDonald’s last month said a recent supplier scandal in China that dinged its August same-store sales in Asia will reduce third-quarter profit by about 15 cents to 20 cents a share versus year-ago results.

Associated Press

McDonald’s Corp.MCD +0.60% is scheduled to announce its third-quarter earnings and September same-store sales before the market opens on Tuesday. Here’s what you need to know:

EARNINGS FORECAST: Net income of $1.37 a share is the consensus of analysts surveyed by Thomson Reuters, compared with $1.52 a year earlier. McDonald’s last month said a recent supplier scandal in China that dinged its August same-store sales in Asia will reduce third-quarter profit by about 15 cents to 20 cents a share versus year-ago results.

SAME-STORE SALES AND REVENUE FORECAST: Analysts as of Monday were expecting global same-store sales for the quarter to decline by 3%, with the biggest drop in its Asia/Pacific, Middle East and Africa, or APMEA, division, according to Consensus Metrix. Global same-store sales for September are expected to decline by 3.2%. Quarterly revenue is expected to be $7.19 billion, compared with $7.32 billion a year earlier.

WHAT TO WATCH:

–CHINA SALES: McDonald’s has been struggling to regain consumer confidence across Asia after Chinese authorities accused a Chinese supplier this summer of intentionally selling expired meat to McDonald’s and other fast-food outlets. Continued media coverage of the scandal and consumer skittishness led to a 14.5% drop in same-store sales in the APMEA division in August. Analysts expect another 11% decline in the region for September, bringing quarterly same-store sales in APMEA down 10.6%.

–HOME MARKET: McDonald’s has more than 14,000 restaurants in the U.S., making it the heart of the company’s business. Competition in the domestic market has been intense, with traditional rivals such as Taco Bell and Burger King BKW -0.75% upping their game and Chick-fil-A expanding. Some of McDonald’s core customers–those in their late teens to mid-30s–have defected to fast-casual chains that offer fresh food. And a bloated menu that slowed service also has hurt the chain at home. The result: same-store sales in the U.S. have been falling, and analysts are expecting a decline of nearly 3% for the quarter and 2.8% for September.

–RUSSIA: Russian authorities aren’t lovin’ McDonald’s. The government has been inspecting McDonald’s restaurants across the country for alleged sanitary violations and has closed several restaurants in Moscow. Although Russia is a relatively small market for McDonald’s, with just 435 of its more than 35,000 global restaurants, the problems there are a distraction for a company grappling with so many other issues. Overall, McDonald’s quarterly same-store sales in Europe are expected to be down less than 1%

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